Switch
by Chip Heath and Dan Heath
Switch
by Chip Heath and Dan Heath
7
people recommend
3 / 5 difficulty

REVIEWS:

This is a very inspiring and practical book. It's a bit slow to get started and introduce the foundational concept of "the elephant and the rider", but once you have this in place, the examples and the matching tactics really stick with you. This gives a model for how organizational change can happen even if you're not the boss, and that is very encouraging when so many good business books are about confronting the unseen complexity and challenges that success really requires. Refreshing and helpful, highly recommend.
Every person we've given this book to gave it to someone else then. A true inspiration.