Traction
by Gabriel Weinberg and Justin Mares
Traction
by Gabriel Weinberg and Justin Mares
9
people recommend
2 / 5 difficulty

REVIEWS:

One of the clearest and best books I have read on how to grow a businesses user base and keep that user base engaged. It is simple and systematic moving through the various marketing channels that exist and giving concrete examples of how to experiment in each of these fields as a novice or pro.
This is one of the handful of books you NEED if you are planning on entering startup land. If you build it they will NOT come. This book makes sure you have customers from day one! Highly recommended.