Influence
by Robert B. Cialdini
Influence
by Robert B. Cialdini
5
people recommend
3 / 5 difficulty

REVIEWS:

Calvin Rosser Calvin Rosser recommended:
This is an academic, research-intensive look into why people say “yes” and the implications of this understanding of people in everyday situations. A great read if you’re interested in behavioral psychology and want some practical insight into how you can get more of what you want in both your personal and professional life. A few of the key lessons include the tendency to reciprocate, our drive to be consistent, the power of “because” and small commitments, and how what you see or experience first influences how you think about what comes next.
David Smith David Smith recommended
Gabor Koros Gabor Koros recommended
Odalis Odalis recommended
Antonio Arrais Castro Antonio Arrais Castro recommended