Matt: Very good for people starting a business. It’s informed a whole approach to starting businesses, which is that you must learn and fail quickly in order to improve. In other words, you’ve got to iterate fast to get to where you want to be as fast as possible. Once you build your minimum viable product you then get people to use it so you can learn from their usage. It’s essential reading for anyone starting a business.
At the time of its publication, this was an innovative, scientific approach to developing a great product and scaling a business under conditions of extreme uncertainty. Ries defines and discusses many concepts that are now mainstream in the startup world, including validated learning, minimum viable products, vanity metrics, and agile development. If you are at all interested in entrepreneurship, this is a must read.
The clearest book for those thinking about starting a startup or for those trying to understand whether to invest in a startup. It provides a practical path for the founder to work through his ideas in an efficient lean way
Beneficial to B2C entrepreneurs, but highly applicable to B2B also.
A general but helpful survey to initial issues most startups face
Everyone should read this!