Freakonomics : a rogue economist explores the hidden side of everything
Steven D Levitt and Stephen J Dubner
Superfreakonomics global cooling, patriotic prostitutes, and why suicide bombers should buy life insurance
Steven D Levitt and Stephen J Dubner
To sell is human the surprising truth about persuading, convincing and influencing others
by Daniel H Pink
Predictably irrational : the hidden forces that shape our decisions
Dan Ariely