To sell is human the surprising truth about persuading, convincing and influencing others
by Daniel H Pink
The advertising effect : how to change behaviour
Adam Ferrier and Jennifer Fleming (contributor)
PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
Robert B. Cialdini
Studies on the abuse and decline of reason : text and documents
Bruce Caldwell and Friedrich A. von (Friedrich August) Hayek