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All Marketers Are Liars
All Marketers Are Liars
Seth Godin
2
people recommend
Sales 3 Corporate identity 3 Brands 3 Marketing 3 Law 3 finance 3 Economics 3 Business 3
Small Data
Small Data
Martin Lindstrom
1
person recommends
Business 2 Economics 2 Consumer behavior 2 Marketing 2 Research 2 Brands 2 Corporate identity 2 Sales 2 finance 2 Law 2 Market research 2
The Cluetrain Manifesto
The Cluetrain Manifesto
Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
1
person recommends
Internet marketing 2 Corporate culture 2 Information superhighway 2 Economic aspects 2 Intranets 2 Computer networks 2 Electronic commerce 2 Social aspects 2 Internet 2 Business 2 E-business 2 E-commerce 2 finance 2 Law 2 Web marketing 2 Computing 2 Online shopping 2 Digital lifestyle 2 Sales 2 Marketing 2 Management 2 Customer services 1 Strategy 1 Web development 1 Network topics 1 Networking 1 Security 1 Corporate identity 1 Economics 1 Brands 1 Professional finance 1 Managers' guides to computing 1
Crossing the chasm
Crossing the chasm
Geoffrey A. Moore and Regis McKenna
2
people recommend
Selling 2 High technology 2 Technological innovations 2 Marketing 2 High technology industries 2 Technology 2 Business 2 Economics 2 Management 2 New business enterprises 2 Corporate identity 1 Nature 1 Sales techniques 1 Call centre management 1 Brands 1 Sales 1 finance 1 Law 1 Engineering 1 Advertising 1 Marketing management 1 Science 1
The Long Tail
The Long Tail
Chris Anderson
2
people recommend
2 / 5 difficulty
Consumer behavior 3 Marketing 3 Business 3 Economics 3 E-business 2 Brands 2 Management 2 Call centre management 2 Economic conditions 2 Web marketing 2 Law 2 finance 2 E-commerce 2 Corporate identity 2 Social science 2 Sales 2 Market research 2 Electronic commerce 2 Internet marketing 2 Technological innovations 2 Research 2 Market segmentation 2 Internet 2 Computing 2 Digital lifestyle 2 Sales techniques 2
The Tipping Point
The Tipping Point
Malcolm Gladwell
13
people recommend
1 / 5 difficulty
Business 13 Psychology 10 Causation 7 Sociology 7 Social sciences 7 Context effects 7 Contagion 7 Social psychology 7 Economics 6 Politics 6 Reference 4 Sales 4 Law 4 Marketing 4 Philosophy 4 Advertising 4 Society 4 Education 3 Popular culture 3 Money 3 Finance 3 Applied psychology 3 Government 3 Ethics 3 Dieting 3 Interactions 3 Counseling 3 Health 3 Medical books 3 fitness 3 Developmental psychology 1 Nature 1 Psychiatry 1 Brands 1 Science 1 politics 1 finance 1 Management 1 Social 1 Social science 1 Strategy 1 Corporate identity 1
We Are All Weird The Myth of Mass and the End of Compliance Library Edition.
We Are All Weird The Myth of Mass and the End of Compliance Library Edition.
Seth Godin
1
person recommends
Time management 1 Individualism 1 Management skills 1 Corporate identity 1 Management 1 Business 1 finance 1 Sales 1 Law 1 Marketing 1 Brands 1
Lean Branding
Lean Branding
Laura Busche
1
person recommends
Law 1 Strategy 1 Internet 1 Computing 1 Web development 1 Web administration 1 Digital lifestyle 1 Computer science 1 Information systems 1 Management 1 Corporate identity 1 Web marketing 1 Web 1 E-commerce 1 Business development 1 Development 1 Lean manufacturing 1 New products 1 Branding 1 Brand name products 1 Success in business 1 Marketing 1 Business 1 Computers 1 finance 1 Economics 1 Sales 1 Brands 1
Inbound marketing
Inbound marketing
Brian Halligan, Dharmesh Shah, and David Meerman Scott
1
person recommends
Google 1 Economic aspects 1 Customer relations 1 Social media 1 Management 1 Distribution 1 Retail 1 E-commerce 1 E-business 1 Promotion 1 Advertising 1 Blogs 1 Internet marketing 1 Corporate identity 1 Business 1 Sales 1 Economics 1 finance 1 Marketing 1 Law 1 Brands 1
Unleashing the Ideavirus
Unleashing the Ideavirus
Seth Godin and Malcolm Gladwell
4
people recommend
Marketing 5 Economics 4 Business 4 Selling 3 Communication in marketing 3 Relationship marketing 3 Information services 3 Internet advertising 3 Word-of-mouth advertising 3 Consumers 3 Self-management 1 Corporate identity 1 Sales 1 Self-help 1 Brands 1 Stress management 1 Personal growth 1 Success 1 finance 1 Law 1 Stress 1 Illnesses 1 Conditions 1 Health issues 1 Self help 1 Health 1 family 1 Lifestyle 1